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About The Book :Steve Jobs' first and only authorized biographySteve Jobs, who transformed the worlds of personal computing, music and mobile phones, died on Wednesday, 5th October, 2011 at the age of 56 after a years-long battle with pancreatic cancer. The co-founder of Apple Inc, one of the world's great entrepreneurs, was surrounded by his wife and immediate family when he died in Palo Alto, California. This book is, his only biography.Based on more than forty interviews with Jobs conducted over two years as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues. Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.At a time when America is seeking ways to sustain its innovative edge, and when societies around the world are trying to build digital-age economies, Jobs stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in the twenty-first century was to connect creativity with technology. He built a company where leaps of the imagination were combined with remarkable feats of engineering. Although Jobs cooperated with this book, he asked for no control over what was written nor even the right to read it before it was published. He put nothing off-limits. He encouraged the people he knew to speak honestly. And Jobs speaks candidly, sometimes brutally so, about the people he worked with and competed against. His friends, foes, and colleagues provide an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted.Driven by demons, Jobs could drive those around him to fury and despair. But his personality and products were interrelated, just as Apple’s hardware and software tended to be, as if part of an integrated system. His tale is instructive and cautionary, filled with lessons about innovation, character, leadership, and values.This book contains 656 pages plus a 16 page photo insert.About The Author :Walter Isaacson, the CEO of the Aspen Institute, has been chairman of CNN and the managing editor of Time magazine. He is the author of Benjamin Franklin: An American Life and of Kissinger: A Biography, and the coauthor of The Wise Men: Six Friends and the World They Made. He lives in Washington, D.C., with his wife and daughter.
The Steves Job way is a working biography of Steve’s functioning at the work place and snippets about his life written by Senior Vice President Jay Elliot of Apple Computer who at one point was reporting to Steve Jobs and William L Simon.
It potray’s Steve as only his working associates knew him and the resultant book is a personal account of a man, who loved his music loud and found the devil in the details, used to his advantage and through sheer stubborn hot headedness would ultimately drive the company to the best and worst of times.
Especially when every single one of the $7800 costing Apple III computers would be recalled to a due to a faulty cable that cost less than thirty cents. Thus, along with real experiences and incidents merged with football tactic analogies and a frame of mind that freshness personified, Jay Elliot brings to us Steve’s intuitive style of working at creating a product driven business that defied even the laws of business taught propagated by the likes of Ivy League Business Schools.
The importance of hiring A Players and working on the right product vs. launching on time. Evangelizing innovation and recovering and maintaining momentum when everything looks like its ready to perish are just some of the important business values that you could adopt.
Honest and compelling, its revelations of the good the bad and the ugly that was Steve jobs and his thinking is laid for all to see and it’s the perfect read for someone burning with passion and desire to carve a niche for themselves. Whether its emulating an iconic business figure or avoiding his mistakes.
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