Apple is letting a video-game company offer its titles by subscription on the iPad, expanding the role of a feature typically used by magazine and newspaper publishers.
Big Fish Games, a Seattle-based game publisher, won approval from Apple to become the first to offer users access to dozens of titles for US$6.99 ($9.38) a month. Until now, games have been available only one at a time, requiring users to download individual applications.
When Apple introduced its subscription feature this year, Big Fish founder Paul Thelen saw it as a chance to offer an 'all-you-can-eat' service.
That lets players jump in and out of different games without having to make a bunch of downloads. Although game-subscription services have a mixed record of success, Thelen said the popularity of the iPad and the easy payment .method provided by Apple's App Store would make the offering attractive.
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